On his way home from another exasperating day on the job, Juvenile caught the attention of Cash Money Records, then a local boutique label making big noise in the southern region. Everybody wanted to be either east coast or west coast. "I got my feel back and I realized one thing," he says, "We didn't have a New Orleans rapper that straight up used our language, rapped for our people. He kept his day job, as he began to frequent New Orleans' House Of Blues on Hip-Hop night to get back into his groove of his passion. Thinking back to those trying times, Juvenile laments, "They wanted me to do bounce music and I was telling them, 'hey man, I'm a rapper y'all got me twisted.'" But he couldn't stay away from what he loved so dearly. He eventually opted to give up his cherished hobby, rather than do it injustice. Unfortunately, the experience left a bitter taste in Juve's mouth. The success of "Bounce For The Juvenile," the first-ever bounce record with New Orleans local icon DJ Jimi, led to a short-lived deal with a small New York record label. "I'm about the only one from where I come from that's doing my thing," says a reflective Juvenile.Īs a burgeoning local rapper, Juvenile became instrumental in blending Hip-Hop with what is known as "bounce" music. Always determined to stay focused on reaching his life's goals, Juvenile worked at the local gas plant to help support his family and allow himself the "luxury" of following his dream of being a successful rapper. With his last full-length effort, the soon-to-be quadruple platinum 400 Degreez, still smoldering on the charts, Juvenile is fanning the flames of his success once again with the release of Tha G-Code.Ī product of New Orleans' infamous Magnolia projects, Juvenile, born Terius Gray, has ascended way above sea level over the last 15 years. By blazing onto the national music scene just over a year ago with a tune called "Ha", Juvenile ignited the flame that led Hip-Hop junkies straight to the Bayou and Cash Money Records. Whether Cash Money/Universal Records artist Juvenile meant to do it or not, he most certainly changed the game of Hip-Hop music.
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